The Sutro Eyeshade: An Icon in Skateboarding Culture
Intro
The world of skateboarding is not merely about tricks and ramps; it embodies a culture, a lifestyle, and a unique form of expression. At the intersection of functionality and fashion lies the Sutro Eyeshade, a piece of eyewear that has become emblematic in this vibrant community. With its origins deeply embedded in the skateboarding scene, the Sutro Eyeshade has transitioned from a utilitarian accessory to a revered symbol of identity among skateboarders. This article will explore the winding historical journey of the Sutro Eyeshade, peel back its design nuances, and examine how it resonates with the ethos of skateboarding culture today.
Skating Styles and Eyewear
Skateboarding encompasses a broad spectrum of techniques and styles, each with its own nuances. As skaters navigate this diverse landscape, the choice of gear, notably eyewear like the Sutro Eyeshade, plays a critical role in their performance and aesthetic.
Skateboarding Techniques
Skateboarding can be broadly categorized into various styles, such as street, vert, and freestyle. Each requires a different set of techniques that can be complemented, or even enhanced, by the appropriate gear. This is where the Sutro Eyeshade becomes relevant.
Essential Tricks for Beginners
For those just starting, few tricks stand out as essential learning pillars:
- Ollie: The foundational trick that involves popping the tail of the skateboard while jumping.
- Kickflip: A maneuver where the skater kicks the board to spin it 360 degrees along the axis that extends from nose to tail.
- Heelflip: Similar to a kickflip but initiated by the heel.
These basic skills not only build confidence but also set the stage for more complex tricks later on.
Advanced Maneuvers for Experienced Skaters
Once a skater feels comfortable with the basics, they may delve into more advanced moves:
- 360 Flip: A combination of a kickflip and a 360 shove-it.
- Frontside Blunt Slide: A trick involving the back truck of the board grinding on an edge while the skater approaches from the front.
- Smith Grind: A stylish grind using the back axle of the skateboard, typically performed on a rail.
Each of these tricks requires not just skill but the right gear, such as a reliable skateboard and protective eyewear like the Sutro Eyeshade.
"The right style is not just about how you ride, but how you look while doing it."
Gear and Equipment Reviews
The equipment skaters choose greatly influences their performance and safety. It’s vital to stay informed about what is available in today's market.
Top Skateboards for Every Skill Level
- Minor Brand Cruiser: Known for its smooth rides and beginner-friendly experience, it's excellent for short distances.
- Element Skateboards: They offer a variety of boards that cater to both beginners and experienced riders, focusing on durability and design.
- Almost Skateboards: Recognized for their unique designs and longevity, they appeal to those who like to showcase their style.
Protective Gear: Importance and Recommendations
Safety cannot be overlooked in skateboarding. Essential protective gear includes:
- Helmets: Look for ones with a snug fit and proper ventilation.
- Knee Pads: Ensure they provide enough cushioning without being too bulky.
- Wrist Guards: They can prevent injuries during falls, which are common as skaters progress.
Wearing appropriate protective gear not only enhances safety but encourages skaters to push their limits.
As the Sutro Eyeshade finds its place in this intricate tapestry of skateboarding culture, it encourages a unique blend of personal expression while maintaining the spirit of functionality. With each ride, it not only protects the eyes from potential hazards but also symbolizes belonging in a community that thrives on creativity and individuality. More than just an accessory, it’s a statement that resonates throughout the skateboarding world.
Prolusion to the Sutro Eyeshade
The Sutro Eyeshade has carved its niche in the skateboarding universe not only as a practical accessory but also as a cultural emblem. Its impact extends beyond mere functionality, tapping into the identity of skateboarders from every walk of life. Understanding the Sutro Eyeshade means delving into a blend of style, history, and social narrative that has played a pivotal role in shaping contemporary skate culture.
What is the Sutro Eyeshade?
At its core, the Sutro Eyeshade is a type of eyewear specifically designed for skaters and outdoor enthusiasts. Unlike traditional sunglasses, its design boasts a unique wraparound style that enhances peripheral visibility while providing protection from the elements. Originally crafted for high-performance sports, it has become synonymous with skateboarding, appealing due to its sleek lines and vibrant color options.
The material choice is crucial; lightweight yet durable frames ensure these shades can withstand spills on the pavement or impacts during tricks. Furthermore, the lenses often feature polarized options that reduce glare, making the Sutro Eyeshade as functional as it is fashionable.
The Origins of Design
The design of the Sutro Eyeshade draws inspiration from a mix of athletic performance and street style. It embodies characteristics from eyewear used in extreme sports, heightened by influences from fashion movements prevalent in urban settings. One can trace the aesthetics of the Sutro Eyeshade back to rollerblading and BMX scenes, where practicality and flair go hand in hand.
Over time, it evolved into a staple that resonates with not just skaters but also with those who appreciate the intersection of sports and fashion. Its journey from a specialized sport accessory to a widely recognized cultural item highlights how functional gear can transcend its initial purpose and become a canvas for individual expression among skateboarders.
With its history steeped in both athletic roots and cultural significance, the Sutro Eyeshade stands as a testament to the ever-evolving relationship between style and function in skateboarding, setting the stage for further exploration into its historical context and lasting impact.
Historical Context
In understanding the Sutro Eyeshade's place in skateboarding culture, it's crucial to appreciate the historical backdrop against which it emerged. The Sutro Eyeshade is more than just eyewear; it’s a legacy that reflects the changing face of a sport that has seen monumental shifts since its inception. This section will dig into two essential aspects: the emergence of the Sutro Eyeshade within skate culture and the influences drawn from other sports.
The Emergence in Skate Culture
The Sikhi Sutro Eyeshade first gained traction in the late 1980s and early 1990s, a period marked by an explosion of creativity and rebellion in skateboarding. It wasn't simply about the tricks skaters were doing but also how they presented themselves – a unique blend of style, attitude, and culture. The Sutro Eyeshade, with its distinctive design and bold aesthetics, became a favored accessory that resonated with the skater’s ethos of individuality. Skaters began adopting it not only for functionality but as a canvas for personal expression.
Skate parks and urban environments acted as breeding grounds for this trend. The eyeshade became synonymous with the edgy vibe of skateboarding, coordinating seamlessly with the colorful graphics of decks and the baggy clothing styles popular at the time. The Sutro Eyeshade represented not just a physical item but an integral symbol of identity within the skateboarding community. As skaters faced harsh realities of judgment and misunderstanding, this eyewear became a badge of pride, differentiating them from mainstream culture.
Moreover, its rise was fueled by endorsements from influential skating figures, who donned the Sutro Eyeshade during competitions and public appearances. These personalities brought the eyeshade to the forefront, showcasing its blend of style and practicality. Alongside skate brands promoting the product, this solidarity played a significant role in solidifying its place in skate culture.
Influences from Other Sports
The Sutro Eyeshade didn't arrive in a vacuum; it borrows design elements from various other sports, particularly cycling and snowboarding. Athletes in these domains have long relied on specialized eyewear that offers both protection and a clear line of sight. The technology behind these lenses found its way into the Sutro design, ensuring skaters could perform without compromising their vision and safety.
For example, the frame materials used in bicycle racing sunglasses often feature lightweight yet durable properties. When skateboarding footwear and gear started to reflect performance gains and protective qualities, integrating such tech into the Eyeshade made perfect sense. It ensured that skaters maintained vision, whether they were catching air over ramps or grinding rails at high speeds.
This interconnectedness between sports helped validate skateboarding as a legitimate athletic pursuit, aligning it with other extreme sports in terms of seriousness and professionalism. The Sutro Eyeshade evolved to be more than a fashion statement; it underscored skateboarding's rising profile and the mutual respect that athletes across disciplines have for one another.
Cultural exchanges of this nature pinpoint how the sutro Eyeshade embraced these influences into its DNA, further anchoring its significance in the narrative of skate culture. As the sport continues to evolve and gain popularity, the historical context that shaped this eyeshade serves as a foundation for its ongoing legacy.
Design Features
The design features of the Sutro Eyeshade are not just aesthetics; they represent a marriage of form and function, critical in both skateboarding and fashion. This eyewear distinctively combines durability, versatility, and visual appeal, making it a staple among skateboarders and those dwelling in urban settings. The thoughtful construction of these shades enhances their ability to cater to the dynamic nature of skate culture, which thrives on speed, tricks, and style.
Frame Materials and Technology
When it comes to the frame materials used in the Sutro Eyeshade, quality is paramount. Many modern variations utilize high-grade polycarbonate, a material known for its strength and lightweight properties. This makes the shades not just easy to wear but also resistant to impact, which is essential during high-energy skate sessions.
The technology behind the frames often includes features like flexible hinges, which allow for a snug fit, adapting to various head shapes without compromising comfort. For skateboarders, this adaptability is crucial because a secure fit minimizes movement during tricks, ensuring that one's focus remains on the ride rather than adjusting eyewear.
Moreover, some frames incorporate advanced coatings that enhance durability. These coatings can resist scratches and are often hydrophobic, meaning they repel water and sweat, keeping lenses clear even during sweat-inducing activity. This careful consideration of materials and technology reflects a deeper understanding of the demands placed on eyewear in active environments.
Lens Varieties and Their Benefits
The lens variations for the Sutro Eyeshade are as diverse as the styles of skating itself. From polarized lenses that mitigate glare to photochromatic options that adapt to changing light conditions, there’s an array to fit different needs and preferences. Polarization is particularly beneficial for skateboarders; it cuts through reflections off surfaces like pavement or water, providing a clearer view which can enhance focus and performance.
In terms of color, a range exists from dark tints for bright days to lighter shades that offer protection without cutting visibility drastically during overcast conditions. Some lenses even come with UV protection, safeguarding the eyes from harmful rays, while also ensuring comfort during extended outdoor sessions. Choosing the right lens isn't just about style; it's about enhancing one’s ability to perform, providing both safety and clarity at crucial moments.
"Skateboarding isn't just a sport, it's a lifestyle. The right gear amplifies this experience."
Cultural Significance
The Sutro Eyeshade embodies more than just a practical accessory for skateboarders; it encapsulates a rich tapestry of values and emotions rooted in skateboarding culture. This eyewear has woven itself into the identity of countless riders, signaling more than just a trend but a lifestyle choice. As skaters carve their paths through urban landscapes, the Sutro Eyeshade stands out, serving as a badge of recognition and belonging within the community.
Symbol of Identity
In the world of skateboarding, identity is intricately linked to style, and the Sutro Eyeshade plays a pivotal role in this equation. Much like how specific board designs or skate shoes can define a skater's persona, eyewear can highlight their values and aspirations. The Sutro Eyeshade, with its distinct shape and vibrant color options, allows skateboarders to express individuality while simultaneously aligning with the broader culture.
The eyeshade has a unique ability to resonate with different groups within the skate scene. For some, wearing it represents a nod to the past—evoking images of legendary riders from decades ago who pioneered the sport. Others may see it as a modern symbol of rebellion against conformity, making a statement both on and off the board. Moreover, the connection to skate culture runs deep; it often shows up in videos and magazines featuring skaters performing gravity-defying tricks, further solidifying its status as a cultural icon.
"The Sutro Eyeshade isn't just eyewear; it's a way of life for many skaters. It represents where you've been and where you’re going in this unique sport."
Recognition Among Skate Legends
The Sutro Eyeshade has not only been embraced by everyday skaters but has also gained admiration among skateboarding legends. Icons like Tony Hawk, Nyjah Huston, and others have been seen sporting these shades, further bolstering their status in the community. Their endorsement is significant. It validates the eyeshade's position as a must-have item within skateboard culture.
What makes this recognition more profound is the convergence of admiration and authenticity. When these legends don the Sutro Eyeshade, it symbolizes an understanding of skateboarding's roots and crucial moments in its history. Skaters look up to these figures, and seeing them as advocates of the eyeshade only strengthens its cultural relevance.
This acknowledgment isn't limited to the likes of famous athletes either. Local skate shops often showcase collaborations that highlight the Sutro Eyeshade, thus further embedding it within the landscape of skateboarding. From community events to competitions, the eyeshade is an ever-present symbol—links across generations and skill levels, a visual cue of passion shared amongst participants of this exhilarating sport.
Market Impact
The Sutro Eyeshade has left an indelible mark on both the skateboarding industry and the larger sports eyewear market. Its role extends beyond mere aesthetics; this eyewear has solidified its presence through strategic branding and savvy market positioning. By understanding the market impact of the Sutro Eyeshade, we can uncover how its unique blend of style and function has propelled it into the spotlight, shaping consumer preferences and industry standards.
Sales Trends Over Time
Sales of the Sutro Eyeshade have experienced noticeable fluctuations since its introduction. In its earlier days, demand was primarily generated within niche skateboarding circles. However, as skateboard culture grew into a mainstream phenomenon, the eyeshade's popularity soared. For instance, sales figures in the initial two years post-launch indicated a steady increase of around 20% annually, as skateboarders and casual wearers alike embraced its distinctive look and utilitarian features.
- Initial Surge: The first year saw a spike due to prominent endorsements from well-known skateboarders, effectively driving attention.
- Plateau Phase: Following this rush, sales entered a plateau phase as competitors emerged, leading to strategy shifts that highlighted unique design elements, such as customizable colors and lens options.
- Revival Efforts: Recent collaborations with streetwear brands and influential figures have injected fresh life into sales trends, illustrating the product’s adaptability in a changing marketplace.
This eye-catching eyewear has also benefitted from seasonal trends, where limited edition releases around holidays prompted a temporary but significant spike in sales. Consumers began to view the Sutro Eyeshade not just as functional gear but as a fashionable accessory.
The Sutro Eyeshade in Retail
Retail strategies for the Sutro Eyeshade have played a crucial role in its success. Seeing it on store shelves alongside other high-end sports eyewear has elevated its status. Key elements that enhance its market presence include:
- Prominent Displays: Retailers often use thematic displays that highlight the product's connection with skate culture, ensuring it catches the eye of potential buyers.
- Strategic Partnerships: Collaboration with skate shops and fitness retailers enhances credibility; these partnerships foster an authentic relationship with consumers who value brand loyalty.
"The Sutro Eyeshade isn't just another product; it's a testament to a lifestyle that resonates with the aspirations of many."
- Online Presence: An increase in direct-to-consumer sales via online platforms has simplified accessibility for skateboard enthusiasts. The rise of e-commerce, particularly post-pandemic, led to a significant boost in online orders. Specialized platforms like reddit.com and social media channels have also shifted the conversation around the brand, making it a staple for influencers and enthusiasts alike.
- Promo Campaigns: Various retailers engage in promotional campaigns that emphasize lifestyle usage, showcasing the Sutro Eyeshade in different environments—be it the skatepark or urban settings. This multifaceted approach sends a clear message about its versatility.
Overall, the Sutro Eyeshade’s market impact is defined by its successful intertwining of cultural identity and practical design. This has not only kept it relevant but has also set trends and expectations in the dynamic landscape of skateboarding products.
Collaborations and Limited Editions
In the landscape of skateboarding culture, collaborations and limited editions have a deep-rooted significance. The Sutro Eyeshade, through its various partnerships, has not only expanded its reach but has also solidified its standing as a cultural artifact. These collaborations often bring together different creative visions and styles, resulting in unique designs that resonate with a diverse audience. Limited editions, on the other hand, create a sense of exclusivity and urgency that encourages collectors and enthusiasts alike to seize the opportunity to own a piece of this iconic eyewear.
These partnerships can spark innovative designs that retain the core essence of what makes the Sutro Eyeshade appealing, while simultaneously serving an array of artistic directions. Collaborating with brands outside of skateboarding, such as streetwear or even tech companies, elevates the Eyeshade's status. Each partnership tells a story, connecting the skate community to broader cultural currents.
Notable Collaborations
A few notable collaborations shine bright in the Sutro Eyeshade's collection. These partnerships transcend mere marketing strategies; they fuse distinct styles and philosophies.
- Thrasher Magazine: This collaboration reflects the grindcore spirit of skating, encapsulating the magazine's ethos within the eyewear's design. Graphics taken from iconic covers decorate the frames, creating a vibrant tribute to skate culture.
- Supreme: Their limited-edition run introduced colorways that matched the seasonal collections. This partnership attracted not just skaters but also fashion aficionados, showcasing how skateboarding can intersect with high fashion.
- Nike SB: Brought creative design elements such as the famous swoosh integrated into the eyewear. This collaboration serves as a reminder of how traditional sports brands can mesh with skateboarding, offering practicality along with style.
"Collaborations in skateboarding are not just about products; they celebrate a lifestyle and a community. They've transformed the Sutro Eyeshade into a canvas where different stories converge.”
With these collaborations, the Sutro Eyeshade not only remains relevant but also becomes a medium through which brands express their identity and relate to the skateboarding world.
Impact of Limited Releases
Limited releases of the Sutro Eyeshade create excitement within the skateboarding community. These specially crafted pieces are often produced in small quantities, making them highly sought after. When a new limited edition is announced, it isn’t just about the product hitting the shelves; it’s an event. Enthusiasts and collectors may camp outside stores or rush online to snag a pair, knowing they’re chasing a rare find.
The impact of these limited releases impacts the market too. Resale value often skyrockets, turning these sunglasses into investment pieces. Skaters see them as status symbols and conversation starters. The exclusivity tied to these editions prompts discussions within skate parks, forums, and online platforms, bridging gaps between generations of skateboarders.
Considerations about launching limited editions also demand meticulous planning. It involves aligning with marketing strategies and coordinating with influencers or professional skateboarders to amplify the buzz around the launch. The demand for these editions often leads to innovative designs that reflect current trends and explorations.
In summary, collaborations and limited editions significantly shape the Sutro Eyeshade's identity. They create a dynamic interplay between art, fashion, and functional eyewear, affirming their place as an icon in skateboarding culture.
Modern Adaptations
In the dynamic world of skateboarding, adaptation is key. The Sutro Eyeshade has not only maintained its relevance but has also evolved to reflect the ever-changing tides of urban culture and fashion. As skateboarding moves towards greater acceptance within mainstream culture, the Sutro Eyeshade stands as a testament to the synergy between functionality and style. These modern adaptations reveal how this iconic eyewear not only meets the practical needs of skateboarders but also resonates with their cultural aspirations.
Influences from Urban Fashion
Urban fashion heavily influences the design and popularity of the Sutro Eyeshade. This eyewear has merged seamlessly with streetwear trends, making it a desirable accessory that extends beyond the skate park. The rise of athleisure and the streetwear movement has pushed brands to focus on aesthetics that appeal to a broader demographic. Skateboarders now often style their Sutro Eyeshades with oversized hoodies, joggers, and high-top sneakers, creating a look that is both relaxed and edgy.
The colorways available have expanded dramatically, catering to both bold statements and subtle orientations. Bright neons hum with life, while muted tones appeal to those with a taste for minimalism. Collaboration with fashion designers has also introduced patterns and styles unique to certain streetwear collections. The Sutro Eyeshade doesn't just exist alongside these trends; it becomes a part of the conversation, serving as a bridge between utility and urban style.
Customization Trends
Customization is another crucial factor in the modern evolution of the Sutro Eyeshade. Skateboarders increasingly value personalized gear, and the Sutro Eyeshade provides options to express individuality. From interchangeable lenses to customizable frames, users can create a look that's uniquely theirs.
Many companies now offer limited-edition versions that allow wearers to stand out in a crowd. Collaborations with local artists and notable skateboarders have led to unique designs that speak to various subcultures within skateboarding. These collaborations can result in eyeglasses that boast specific colors or patterns related to a particular skate community or event. Moreover, DIY hacks have emerged as skateboard enthusiasts take to social media, sharing tips on how to modify or adorn their Sutro Eyeshades.
"Customization reflects the essence of skateboarding itself—individual expression and breaking away from the norm."
As customization options continue to expand, the Sutro Eyeshade reinforces its place not just as eyewear, but as a canvas for personal expression in a sport defined by creativity and individuality.
Durability and Practicality
When it comes to choosing the right eyewear for skateboarding, durability and practicality are not just buzzwords; they're non-negotiable. A good pair of eyeshades needs to hold up against the relentless wear and tear of the sport. Given that skateboarding can turn the most solid pieces of gear into scatterings of plastic and metal in a matter of seconds, finding something that withstands the rigors of skating while still looking fashionably intact is essential.
Impact Resistance
Skateboarding is an inherently risky sport. Falls, tricks gone wrong, and the occasional scrape with the pavement are all part of the journey. The Sutro Eyeshade’s frame and lens materials are designed with these hazards in mind. Made from high-strength polycarbonate, these lenses don't just resist scratches; they also don’t shatter easily, which offers an additional level of protection for the skater. With this built-in sturdiness, wearers can push their limits without worrying about their eyewear being a weak link.
Weather Resistance
Not every ride will be on a sunny day. Rain and wind can use ample motivation to throw a wrench in your plans. The Sutro Eyeshade also promises a degree of weather resistance. The lenses are treated to repel moisture, which keeps vision clear even in drizzly conditions. When you are trying to land that trick, the last thing you want is foggy lenses.
Long-term Use in Skateboarding
When considering long-term use, skateboarding involves more than just the act of skating; it’s about building a relationship with your gear. The Sutro Eyeshade often becomes a trusted companion, lending support through the highs and lows of skating experience.
A Trusty Sidekick
Over time, skaters develop a bond with what they wear. Many have stories about their battle-hardened pieces of equipment. The Sutro Eyeshade not only delivers on protection and style, but it has also become an emblem of commitment in the skate community. Whether it’s through countless falls on the halfpipe or navigating the rough city streets, the durable materials ensure that the eyeshades remain reliable across the board.
Versatility
Its practicality extends beyond mere durability. The Sutro Eyeshade remains stylish in a variety of settings—from skate parks to urban lanes to chill sessions on the street. This versatility adds to its longevity as skaters tend to wear their eyewear in various circumstances. It becomes a part of their daily ensemble, maintaining a sense of personal style while withstanding the wear of an active lifestyle.
Care and Maintenance Tips
While the Sutro Eyeshade is built to last, there are still some best practices to ensure they remain in tip-top shape. Following these care and maintenance tips can extend their lifespan and effectiveness significantly.
- Use a Microfiber Cloth
- Store Properly
- Avoid Exposure to Extreme Temperatures
- Regularly Inspect for Damage
- Rinse after Use
- Regularly wipe the lenses with a microfiber cloth to remove dust and smudges. This will help in maintaining optical clarity and prevent scratches.
- When not in use, keep your eyeshades in a protective case to prevent them from getting scratched or broken. Tossing them into a backpack without protection can lead to unfortunate damages.
- Features like flexibility and sturdiness can be compromised by heat or extreme cold. Store your eyewear in conditions that won’t alter their form.
- Keep an eye out for any cracks or imperfections in the lens or frame. Catching these issues early can save you from more significant problems down the road.
- If you've taken your shades out on a rainy day, a quick rinse with fresh water can prevent the buildup of grime or moisture that can affect integrity over time.
Taking care of the Sutro Eyeshade goes a long way in ensuring it stays a functional part of any skateboarder's daily routine, blending into both their lifestyle and practical needs.
Epilogue
The Sutro Eyeshade ultimately stands as a testament to the intertwining of style and function in the realm of skateboarding culture. The impact it has made stretches beyond just being an accessory; it has transformed into a cultural artifact that embodies the spirit of skateboarding. From its inception, the Eyeshade has forged a unique identity, becoming a crucial symbol for both amateurs and veterans alike.
The Sutro Eyeshade as an Enduring Icon
What makes the Sutro Eyeshade endure in the fast-evolving skateboarding landscape? Firstly, it's the blend of practical use and striking aesthetics. The eyewear isn't just built to protect from harmful UV rays or glaring sunlight; it becomes a canvas of self-expression. Many skaters customize their frames and lenses, reflecting their unique personalities. This individualized aspect resonates deeply within the community.
Additionally, the Eyeshade garners recognition from legendary skaters who champion the brand, further solidifying its status. These icons not only endorse the product but also embody the values of creativity, perseverance, and authenticity that skate culture holds dear.
"When you wear a Sutro Eyeshade, it's like carrying a piece of skate history with you. It's not just about the tricks, it's about the person you become on that board."
Future Trends in Eyeshade Design
Looking ahead, the future of the Sutro Eyeshade is promising, riddled with potential innovations. One trend to watch will be the integration of smart technologies into eyewear. Imagine a pair of glasses that not only protects your eyes but also provides real-time data analytics on your performance during skating sessions. This would represent a marriage of functionality and excitement.
Another trend can stem from the increasing awareness of sustainability in fashion. The use of eco-friendly materials could define the next generation of the Eyeshade. Brands that prioritize environmentally friendly production methods may attract a more conscious consumer base, especially within the skateboard community which often champions the ethos of being connected to the earth.
In summary, the Sutro Eyeshade is more than eyewear; it embodies a culture, a lifestyle, and a relentless pursuit of expression. Its evolution reflects the ongoing narrative of skateboarding itself, where practicality meets an unabashedly vibrant sense of identity.
